ALL IN OVERLAND PARK
When local employers identified workforce and talent attraction as one of the communities greatest challenges, the Overland Park Chamber's solution was All in Overland Park. All in OP is a destination marketing initiative and talent attraction website designed to help people discover what makes Overland Park a great place to live, work, and build a life.
I was hired to help bring that vision to life. Working closely with Chamber leadership, community investors, and our agency partner MBB, I had the opportunity to contribute to the project from the very beginning. From research and content planning to brand discussions and community outreach, I helped support the development of a resource designed to showcase everything Overland Park has to offer.
Since launch, I've continued managing and growing the initiative through website content, social media, email marketing, community events, advertising campaigns, and new resource development.
01
Research & Strategy
Starting With the Data
Before a single webpage was designed, we spent months listening, learning, and researching. We met with investors, employers, community leaders, and internal stakeholders to understand what challenges they were facing and what resources would be most valuable to future residents.
A workforce study provided critical insights into migration patterns, industry growth, talent retention, and recruitment opportunities. Combined with research into peer communities across the country, this data helped shape the entire marketing strategy. I was able to take the research and develop informed target audiences, content priorities, website functionality, user experience, and advertising campaigns.
This research phase created the roadmap that continues to guide the initiative today.
02
Brand & Website Development
Working alongside MBB, I was able to help shape the creative direction for both the All in OP brand and website experience. Every decision was made intentionally to reflect the energy, opportunity, and welcoming spirit of Overland Park.
The bright color palette was inspired from our local landmark, the Museum at Prairiefire, while the location marker integrated into the logo reinforces the project's focus on place and belonging. The website experience was designed to feel dynamic and engaging, incorporating animation, video, interactive elements, and movement throughout the user journey.
We also prioritized authentic representation by featuring diverse community members, real stories, and local perspectives throughout the site.
Collaboration That Led to Belonging
03
Growth & Community Engagement
The Launch Was Just the Beginning
After the website launched, my focus shifted to growing and maintaining the platform while continually expanding its value to the community.
This has included creating website content, producing social media campaigns, writing and distributing the weekly All Week in OP newsletter, developing relocation and activity guides, coordinating employer partnerships, and organizing the All in OP Community Event.
As community needs evolve, so does the initiative. New resources, content, and campaigns are regularly introduced to ensure the platform remains relevant, useful, and engaging for both current residents and those considering a move to Overland Park.
04
Reach & Results
Momentum Built Naturally
Since launch, All in Overland Park has continued to grow primarily through organic reach, community engagement, and consistent storytelling across digital channels. The results reflect audience growth across the website, social media, and email marketing, as well as increasing engagement from residents, employers, and newcomers. This work was also recognized with an Award of Excellence from the Association of Chamber of Commerce Executives.
1.7K Website Users
6,800 Job Searches
607.6K Impressions
4.8K Followers
350 Subscribers
100 Newcomers
*These numbers represent the results just ten months after launching the website.
05
Beyond the Job
More Than Marketing
While I’m proud of the strategy, branding, and marketing work behind All in OP, the most rewarding part has been helping people connect with a place they can call home.
I've had the opportunity to support local businesses, celebrate community successes, welcome newcomers, and share stories that make Overland Park unique. Through events, partnerships, content, and conversations, I've seen firsthand how meaningful community connection can be.
At its core, All in OP is about helping people find belonging and being part of that work has been one of the most fulfilling experiences of the job.