THE FORSYTHE AGENCY
This project started with a brand refresh and grew into a full-scale, multi-platform marketing effort. I worked closely with the owner of a local insurance agency to build a new visual identity, launch a website, run ongoing campaigns, and support several new business ventures. With every piece, whether a blog, ad, or social media post, the goal was to build trust, connect with the community, and make complex services feel approachable.
01
Brand Identity
A Fresh Look for a Trusted Name
I led a rebrand that included updated logos, colors, and brand elements to better reflect the owner’s modern and people-first approach. The refreshed identity became the foundation for everything that followed, from the website design to print materials and digital content.
02
Website
Clear. Professional. Easy to Navigate.
I designed and built a new website that made the agency’s services more accessible and client-friendly. With simple navigation, clean design, and thoughtful messaging, the site helped establish credibility and improve lead generation. It also provided a space for blogs, podcast episodes, and ongoing updates
Although the menus and some content has changed overtime, the website has been kept mostly the same and can be viewed at www.forsytheagency.com
03
Digital Strategy
From Likes to Leads
I managed the agency’s social media presence and ran targeted ad campaigns to attract new clients and retain existing ones. Email marketing supported retention and education efforts, and blog content helped drive organic traffic while answering common client questions. I also collaborated occasionally on the podcast, helping with promotion and production.
04
Real Estate Media & Promotion
Marketing Beyond Insurance
The agency owner also managed several properties, so I stepped in to shoot photo and video content and create ads to help rent or sell them. When the owner started a real estate investment group, I helped launch it with new social media accounts, content, and digital campaigns. Whether property or investment campaigns, each were intentionally targeted, visually driven, and designed for quick turnaround and strong ROI.